Deadlines should focus your attention. It should be the line when the website must be complete. These days the business world treats them more like calendar dates. Like writing an appointment in pencil, it’s easy to move around. That is not a way to launch a product.
Because software is fluid and can be amended does not mean that your deadline can. A deadline is a rallying cry. It demands that you prioritize your most important things. Wish for more time. Want more time. But you don’t get more. Pick what’s most essential and what you can complete before the deadline and you hit it. Credit card processing for your store is required but the newsletter is not. Sleep is required but networking events are not. No excuses. You either hit it or you don’t.
If you can’t meet a deadline, don’t pick it.
At 8:00pm Central Standard Time your product is going to be featured on national television to millions of people. At 9:00 it’ll be over. Now that’s a deadline. Treat your projects that way and you’ll make all the stakeholders feel better.